F*ck Being Humble talks about activating a disruptive brand on The Fitting Room's 'It's Time' panel

Brand communications agency The Fitting Room and PR consultancy The Bonita Project hosted their second 'It's Time' three-day virtual event to celebrate female leaders in the creative industry and welcomed F*ck Being Humble to speak on activating a disruptive brand.


With the aim to hero exceptional women working in communications, PR, and marketing in the UK, each guest shared their personal journeys of growing brands, creating cut-through content and growing audiences for the long term. Our founder Stef joined the power panel including:

  • Abigail Hallworth - UK Originals PR Lead for Adidas

  • Pip Brook - Formerly Marketing Director, EMEA at Vita Coco

  • Monique Blake - Founder MEA Creative & GM for Swizz Beatz Productions

  • Olivia Cappuccini - Director and Filmmaker


Led by TFR's founder Charlotte our three favourite take-outs were:

  1. 'Learn to take no's as a not right now' - Monique Blake

  2. 'If there’s a celebrity you want to get to, you gift their hairdressers to get noticed. You have to influence the influencer.' - Pip Brook

  3. 'It's so important to be integrated into the community, we try not to dictate too much and instead bring in the people to inform us.' - Abigail Hallworth


To watch the full conversation watch the video below and head over to The Fitting Room and Bonita Project on social media to keep learning and tracking!



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